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Welcome to the Pop Mart's privacy policy.
Pop Mart respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
This privacy policy is provided in a layered format so you can browse through to the specific areas set out below. Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy.
[IMPORTANT INFORMATION AND WHO WE ARE] [THE DATA WE COLLECT ABOUT YOU] [HOW IS YOUR PERSONAL DATA COLLECTED?] [HOW WE USE YOUR PERSONAL DATA] [DISCLOSURES OF YOUR PERSONAL DATA] [INTERNATIONAL TRANSFERS] [DATA SECURITY] [DATA RETENTION] [YOUR LEGAL RIGHTS] [GLOSSARY] Important information and who we are Purpose and Declaration of this privacy policy
This privacy policy aims to give you information on how Pop Mart collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter, purchase a product or service or take part in other activities that are held by Pop Mart.
This website is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.
Hong Kong law shall apply to this privacy policy unless the judiciary finds laws in other jurisdiction are more suitable.
POP MART HONG KONG LIMITED and its global affiliates are the controllers and responsible for your personal data (also referred to as "COMPANY", "we", "us" or "our" in this privacy policy).
If you have any questions about this privacy policy or our privacy practices, please contact our data privacy manager in the following ways:
Email address: [email protected]
We keep our privacy policy under regular review. This version was last updated on September 3, 2020.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
Personal data, or personal information includes information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, last name, username or similar identifier, title, identification number, date of birth and gender. Contact Data includes billing address, delivery address, email address and telephone numbers. Financial Data includes bank account and payment card details. Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us. Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, wifi, and other technology on the devices you use to access this website. Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses. Usage Data includes information about how you use our website, products and services. Marketing and Communications Data includes [your preferences in receiving marketing from us and our third parties and your communication preferences].
Location Data includes GPS-based location information from your use of this website. We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
We do not collect any Sensitive Personal information about you (this includesracial or origin, religious or philosophical beliefs, or union membership, genetic data, biometric information, health information, information about sex life or sexual orientation, etc.). Nor do we collect any information about criminal convictions and offences.
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you: purchase our products or services; create an account on our website; subscribe to our membership or newsletter; request marketing to be sent to you; enter a competition, promotion or survey; or give us feedback or contact us. Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources, such as the following:
Technical Data from the following parties:
analytics providers [such as Google based outside the EU];
advertising networks; and
search information providers.
Contact, Financial and Transaction Data from providers of technical, payment and delivery services. Identity and Contact Data from publicly available sources [such as Companies House and the Electoral Register based inside the EU].
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Where we need to perform the contract we are about to enter into or have entered into with you. Where it is necessary for our legitimate interests or those of a third party (such as Fraud prevention; IT security; Use of client or employee data) and your interests and fundamental rights do not override those interests. We promise that the data usage is proportionate and fair to the user. When we need to comply with administrative or judicial authorities' requires based on our legal obligations Where in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal basis we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below. 
Necessary for our legitimate interests (to develop our products/services and grow our business)
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us or purchased [goods or services] from us and you have not opted out of receiving that marketing.
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
You can ask us or third parties to stop sending you marketing messages at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.
A cookie is a text file stored by a web server on a computer or mobile device, and the content of a cookie can be retrieved and read only by the server that created the cookie. Cookies are unique to the browser or mobile application you are using. The text in a cookie often consists of identifiers, site names, and some numbers and characters.
Sometimes, we store cookies on computers or mobile devices for the purpose of improving user experience, including the following scenarios:
• Ensure the normal operation of the official website page. These cookies are necessary for you to browse and use the functions of official website page. Without these cookies, you may not be able to use and access the official website page normally. For example, these cookies can record the information you have entered. When you visit next time, you do not need to enter it again.
• Analyze the usage of official website pages to measure and improve the performance of the pages. This kind of cookies will collect information about your behavior when you visit the official website, such as the pages you frequently visit and whether you receive error notification. Through this information, we can improve the structure, navigation and content of the official website to provide you with a better access experience.
If you have any questions about our use of cookies or other similar technologies, you can also contact us through the contact information.
We will not use cookies for purposes other than those described above.
